Thank you so much for visiting my store and wanting to find out a little more about our brand. Here at Anchor & Arrow we have an amazing team and a beautiful community of customers. I still pinch myself daily that this was once a hobby and is now something I get to do every day!  

We love to design and create beautiful products for parents that will grow with them from the newborn stage through to the toddler years. Everything we design we use ourselves. It must be practical, sustainable, easy to use, excellent quality and most of all... beautiful! 


My name is Lorna and I am the owner and founder of Anchor & Arrow Baby. I live on the Northern Beaches of Sydney with my husband and toddler. I love the beach, fashion, travel, a good glass of wine with friends and most of all, I love being a Mum! 

I worked in media for over 15 years but like my parents, I always had an entrepreneurial spirit and I loved creating things for people. 

5 years ago when my friends started announcing they were pregnant, I was faced with the challenge of what to buy them that was both practical but would fit with their style. I struggled to find what I was looking for, but after watching all the mums pushing their prams along Manly Beach, I quickly realised that a baby swaddle was an essential item in every parents house hold, and something they rarely leave the house without. 

I began designing my own patterns and spent countless months sourcing the most beautiful organic bamboo cotton. After lots of quality testing and TLC, I finally turned my designs into baby swaddles which I gifted to all my friends. They absolutely loved them and soon they were wanting to buy them for their friends too! That's when I realised how passionate I was about creating beautiful products for parents. I loved hearing things like "I haven't had any sleep last night and I've been vomited on twice this morning already, but this swaddle made my day!" 

I added more designs to my range and before I knew it, our garage and second bedroom had been transformed into storage rooms. I signed up for Manly Markets every Saturday alongside my full time job - the juggle was real but I knew how passionate I was about my products, what we stood for and making sure that people loved it!


Whilst on maternity leave I started expanding the range and designing additional items that I needed as a new parent, but struggled to find. What started as 6 swaddle designs, has now evolved into over 10 different product ranges and 15 unique and hand-designed prints.. and we have more exciting things in the pipeline!

Our business now operates from our very own warehouse, and has grown to 3 beautiful team members who are pivotal in the running and growth of Anchor & Arrow.

As we continue to grow, our customers will always remain our number one priority! We love hearing from you, whether it’s feedback on our products, pictures of your little ones, ideas for new products, or just a quick hello!

We hope you love our products as much as we have loved designing them for you.

Thank you for being a part of our Anchor & Arrow family!


Lorna & The Anchor & Arrow Team xx